Partner Marketing Manager

Purpose of the Job 

As a Partner Marketing Manager on the B2B team, you'll be a dedicated marketing leader, shaping the future of devices and services within a high-growth, entrepreneurial environment. You will empower partners in our expanding ecosystem and drive co-marketing strategies with key alliances. You'll develop and execute campaigns to boost product awareness and adoption for businesses. This role involves shaping go-to-market strategies, creating educational materials, optimizing programs, and building a scalable partner ecosystem, all while upholding brand integrity and providing creative assets.

Key Responsibilities

• Responsible for partner relationship management, encompassing event organization, planning, and measurement, with a focus on delivering consistently high-quality execution.

• Manage day-to-day relationships, ensuring partners are consistently informed of key updates, partner activities, and marketing calendars. 

• Coordinate weekly calls with partners and sales to facilitate effective campaign execution.

• Contribute to the strategic development and execution of local co-marketing initiatives.

• Provide creative requirements and oversee asset development for on-the-ground campaigns.

• Work cross functionally to acquire necessary approvals for campaign initiatives and creative. 

• Assist in the execution of live activations featuring significant device integration (events, media, case studies, white papers). 

• Maintain a measurement plan from digital campaigns, budgets and results.

• Develop and lead the B2B Indirect channel as a new business opportunity, collaborating with the Partner Lead to develop the strategy.

• Coordinate with the consumer team to align on marketing tactics 

• Providing creative guidance, requirements, assets, approvals, etc for all B2B creative.

• Acquire/Provide and manage ongoing feedback and approvals on creative. 

• Secure multiple cross-functional team approvals on creative and legal.

• Provide necessary creative requirements or assets for partner campaigns/promotions.

Knowledge, Skills + Experience 

• BA/BS degree or equivalent practical experience.

• 3-5 years of experience in partner marketing or preferably B2B marketing.

• Experience building and growing partner relationships. 

• Experience in the carrier space, phones, or consumer electronics market and expertise in working closely with channel partners to develop business.

• Experience with creative and brand marketing.  

• Familiar with driving development of creative assets or campaigns.

• Strong project management skills.

• Advanced writing skills and confident presentation.

• Strong communication, interpersonal, and organizational skills.

• Ability to work independently and thrive in an ambiguous and fast-paced environment.

• Excellent quantitative reasoning, creativity and strategic skills.

• Willingness to learn and grow in a dynamic team environment.