Assistant Vice President - Event Marketing

Purpose of the job

An exciting opportunity to be part of an award-winning marketing team who is constantly striving to launch innovative and best-in-class marketing campaigns.

Key responsibilities

• Plan and execute marketing events aimed at customer acquisition, engagement, and retention across retail banking segments, ensuring alignment with brand and business goals.
• Collaborate with cross-functional teams (product, branch, propositions, compliance) to design the content and customer experience for the events.
• Manage vendor relationships and event logistics, including budgeting, venue, permits, staffing, and post-event analysis.
• Develop and execute post-event amplification to maximize event reach and impact.
• Analyze event performance metrics, generate reports, and provide insights to optimize future events and improve ROI.

Knowledge, Skills + Experience

• 3–5 years of experience in events marketing, preferably within the financial services or retail banking industry.
• Proven track record of managing end-to-end event campaigns**, from concept through execution and post-event analysis.
• Familiarity with compliance and regulatory considerations in financial marketing and customer communications.

Please take note this is a contract position from 1st July 2025 - 1st January 2026.

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