Head, Content & Creative - WWF International
LOCATION: This role can be based in one of the WWF International Hubs mentioned. The vacancy being posted is a WWF International vacancy, even though the position might be hosted in a local office, WWF International still exclusively handles their own vacancies, for this reason please do not contact the local offices.
Want to make a positive difference to the future of people and our one shared home, the Earth? Working at WWF could be your opportunity of a lifetime.
All around the world, people are waking up to the devastating impacts of climate change and nature loss. The situation today is worse than the darkest predictions of just ten years ago, pushing billions of people to the edge and threatening lives and livelihoods. At WWF, we are facing our biggest crisis – and our biggest ever opportunity – to create a better future for people and nature. With over 60 years of experience and an active presence in more than 100 countries, we work to achieve both on-the-ground and global policy action, from protecting and restoring species and their habitats, to transforming markets and policies toward sustainability.
Our people come from hugely diverse backgrounds and with a variety of expertise, ranging from conservation science and advocacy to HR and finance. We welcome applications from anyone who believes they can help us tackle this enormous global challenge and drive the urgent conservation impact needed to restore our planet.
What We Do
We are an independent conservation organization, striving to sustain the natural world for the benefit of people and the ecosystem. From individuals and communities to businesses and governments, we are part of a growing global movement calling for bolder action on climate and nature, demanding that world leaders set nature on the path to recovery by 2030. WWF works to address the most dominant drivers of nature loss through system-wide changes in how food and energy are produced and consumed, and in how financial systems are structured. By implementing change in every country, we aim to drive visible and positive impacts on the ground, helping to restore nature in the most critical places around the world, from the Amazon to the Coral Triangle.
Engaging everyone means addressing the barriers to participation faced by some groups in society, including local communities. Conservation will only be sustainable if it is owned by, and benefits, local people. That’s why Indigenous Peoples and local communities must be at the centre of action on climate and nature. WWF is committed to using its resources and global network to support these communities in creating together the most effective solutions where they live.
Humanity is still in time, we have a clear pathway to solve this crisis. At WWF, we call on everyone to join the global movement, change how we live, and take action now.
1 MISSION OF THE DEPARTMENT
- Enable the WWF mission through driving a strong, inspiring, compelling and strategic communications approach to ensure and support conservation impact in line with the strategic priorities of WWF International.
- To drive strategic communications to the Network, Governing bodies, International Secretariat, and leadership in support of WWF International strategic priorities.
- To drive the strategic alignment on articulating consistent external positions on emerging issues across the Network.
- To ensure a coherent ‘One WWF, One Voice’ by integrating and supporting the communications, media, and brand functions across WWF International and supporting these services to the network (offices in over 90 countries).
- To engage targeted audiences across the globe to accelerate conservation impact, influence decision makers and to build the WWF brand.
- To facilitate and coordinate the development and alignment to a global communications strategy.
- To provide common technology platforms, Network-wide, to enable communication with key audiences.
- To provide a Centre of Excellence to the Network and convene the Communications Community in terms of communications practice.
2 Major Duties and Responsibilities
- Working across the full Global Communications team, lead the development and execution of a global creative content strategy that aligns with organizational goals and brings complex environmental issues like biodiversity loss and climate change into sharp public focus.
- Ensure content is emotionally resonant, culturally relevant, science-informed, inspiring (when appropriate), and strategically aligned with audience needs and trends.
- Oversee the end-to-end production of high-quality content across formats: video, editorial, digital media, reports, social content, and interactive platforms.
- Collaborate with internal stakeholders to produce and deliver aligned content and messaging across WWF International and network websites on the CMS to support conservation, including major campaigns.
- Ensure excellent content dissemination across owned, earned, and partner channels—optimizing for global reach, audience engagement, and behavioral impact.
- Support regional communications leads in localizing content and amplifying it through regionally relevant platforms and partnerships.
- Lead and manage strategic content collaborations with other NGOs, aligned companies, creative agencies, and platforms to expand message reach and storytelling capacity.
- Identify and cultivate new partnership opportunities that align with campaign goals and brand values.
- Oversee co-branded content development, partnership agreements, timelines, and shared impact reporting.
- Build, manage, and mentor a diverse and multidisciplinary creative team as we grow and expand the team—including content strategists, designers, editors, writers, and videographers.
- Foster a collaborative, inclusive, and high-performance creative culture with a commitment to equity and representation in storytelling.
- Use content analytics, audience data, and performance metrics to guide content development and continuous improvement.
- Measure and report on the reach, resonance, and impact of content initiatives across channels and regions.
3 PROFILE
Required Qualifications.
- 10+ years of experience in content strategy, creative direction, or global communications, with a strong portfolio of high-impact environmental or social impact storytelling in either the non-profit or for-profit sectors.
- Demonstrated ability to operate in matrixed, global organizations, working across cultures and time zones.
- Strong track record in developing and managing content partnerships with NGOs, companies, or media platforms.
- Experience leading creative teams and managing global content pipelines.
- Excellent storytelling, editorial, and visual communication skills.
- Skilled in audience engagement, digital strategy, and data-informed content development.
- Strong interpersonal and project management skills.
- Articulate, creative, passionate, flexible, and tenacious
- Excellent written and spoken English
- Proficiency with creative tools (Adobe Creative Suite, Canva, Figma) and analytics platforms (Google Analytics, Sprout, Meltwater, etc.).
- Preferred: Subject-matter expertise in biodiversity, environmental conservation, or sustainability
- Preferred: Background in journalism, documentary, science communication, or creative agency work.
- Preferred: Fluency in multiple languages or experience working in multilingual environments.
Required Skills and Competencies.
Embraces the WWF mission and values of the organization: Courage, Integrity, Respect & Collaboration.
4WORKING RELATIONSHIPS
Internal.
- WWF Global Communications Division staff
- Global ICT, Global Intranet Manager
- Network Communicators and digital teams
External.
- Online users, social network communities, supporters, and activist groups
- Content and engagement agencies, consultants & freelance contractors, and contributors
- Partner NGOs and companies
Please upload your covering letter and CV in English. Priority will be given to applications with both documents indicated.
Deadline for applications: 21 July 2025
Work permit restrictions may apply.
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
At WWF, we are dedicated to fostering an inclusive and diverse workplace where every individual feels valued and respected. We believe that a diverse workforce will help us to achieve our mission to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature. As an equal opportunity employer, we are committed to providing fair and unbiased consideration for all candidates regardless of their background. We encourage applicants from all backgrounds to apply and join us in fostering a diverse and inclusive workplace.
Other details
- Job Family Strategic Engagement
- Job Function Digital Engagement (Strategic Engagement)
- Pay Type Salary