Senior Studio Art Director

THE ROLE

The Senior Art Director,  works closely with the Senior Styling  Manager and the Creative & Design team to translate all New Look product into e-commerce product shoots always upholding and enhancing the New Look brand.

You will understand and support the vision of the Creative Director to ensure one creative vision across all New Look touch points.  You will work closely with the Senior Styling Manager to evolve the art direction of the product pages each season in line with the look and feel of that season’s creative. 

You will develop and maintain superb relationships with key stakeholders across New Look.   You will enjoy working collaboratively with all members of the studio team as well as the NL creative and design teams.  You are an excellent communicator at all levels.

The Senior Art Director will be on set daily (5 days per week) working with different teams across the week to enable all team members to understand the creative vision, develop their individual skill and be able to produce imagery of a similar level in every studio.

WHATS IN IT FOR YOU

• 40% staff discount plus friends & family discounts throughout the year
• Access to our reward platform for external discount and offers
• Private pension scheme
• Profit related bonus scheme
• Option to join our Healthcare Private Medical Scheme
• Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
• All employees are covered by our life assurance policy from day one
• Unlock extra leave with our buy more holiday scheme.
• Celebrate YOU! Enjoy an extra paid day off on your birthday each year
• Spread the cost of your commute with interest-free season ticket loans
• Do your bit for the environment and save money with our Cycle2Work scheme
• We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust

WHAT YOU’LL BE DOING 

Working closely with the Senior Styling Manager, you will both be responsible for producing best in class product imagery that showcases all New Look product in the best way possible.

• Art Direct daily e-com shoots across product categories including womenswear, menswear ad 915.  This includes model and still life shoots.  You will AD on shoots with different teams each day to ensure that all teams are able to produce a consistently high standard in every studio.

• You will be responsible for ensuring consistent Art Direction across all daily e com shoots and feeding back regularly where this has not been achieved, as well as acknowledging where people have done a great job.
• You are responsible for ensuring that the Daily target is met on your shoot (35 products per day for BAU / 20+ for focus shoots)
• You will be responsible for the final image selections on your shoot – always ensuring that the product is shown in the best way possible for maximum conversion to sales
• You will work closely with the Photography Managers and the Senior Styling Manager to develop the Art Direction for the New Look product pages – this includes seasonal lighting refreshes for BAU e com as well as lighting and background proposal for mini trends or special projects / categories.
• Working closely with the Photography Managers, you will  responsible for producing a guide on best crops / poses for each product category.  (This guide will also include crops and poses to avoid using.)
• You will clearly communicate creative direction at the beginning of each season using visual mood boards, references and Art Direction Guides.
• You are responsible for ensuring that all Art Direction / lighting / backgrounds / props have been approved in advance with the Creative Director.
• You will work with the Senior Styling Manager, creative and design to create 4-5 personas that represent the wide range of NL customers and product and design the Art Direction to support each of these personas.
• Work closely with the production team to build the roster of great freelancers including photographers, stylists, hair and make-up artists.
• Work with the Head of Studio to develop strategies to support the increasing requirement for additional creative assets from e com product imagery.
• You and the Senior Styling Manager (SSM) will attend all the Season Design presentations and work together to agree how you can best translate the presentation on the e com product pages in a way that is in line with the in-store experience.
• You will Art Direct special projects including Trend Launches, POS and some store window.
• Ad Hoc projects for New Look as and when required.
• Miscellaneous Senior Manager responsibilities including presenting at Department Meetings and mentoring junior team members

WHO YOU ARE (YOUR SKILLS/EXPERIEINCE)

• Experienced at Art Direction with a minimum of 5 years experience of working in an e-commerce studio for a fashion brand.
• You will be calm under pressure, have a positive, “can do” attitude that thrives in a fast paced environment.
• Have a strong understanding of who the New Look customer is and be constantly customer focused in all your decision making.
• Outstanding communication skills and experience at communicating at all levels from assistant to Director level. 
• Great people management skills with a desire to develop and mentor more junior members of the team
• Good at giving and receiving feedback
• Excellent time management skills
• Good understanding of studio lighting
• Experience of working with Capture and photoshop